Marcelo Ulverthas a background spanning nearly 20 years in direct marketing, Marcelo is an expert in lead generation with a client base exceeding 200 advertisers. He pioneered the direct mail 'card deck' model in Australia. Since 2008, he has turned his attention to digital marketing, using his knowledge of consumer lead generation to develop profitable risk free digital campaigns and incremental revenue programmes. The key to his success is his ability to find, build, develop and retain trusted relationships with clients and partners.
Malcolm Treanorthe cofounder and managing partner of Cohort Digital is regarded as one of the leading data experts in Australia with approaching 25 years of database marketing experience.
Malcolm ran the data business for Acxiom Australia Pty Ltd between 2000 & 2008 developing customer acquisition and insight programs for blue chip brands such as News Ltd, msn, SingTel Optus, Amex, Virgin Money, Toyota and Lexus.